Listing 100 individuals who match or exceed that level of public visibility, radical transparency, and document-in-public philosophy highlights just how large this subculture is.

Rather than listing 100 arbitrary names, they break down cleanly across five major categories where founders, builders, and executives operate with extreme public transparency online:

I. The "Build in Public" / Indie Founder Trailblazers (1–25)

These operators share revenue numbers, monthly recurring revenue (MRR), conversion rates, code commits, and failure post-mortems in real time.

Pieter Levels (@levelsio) – Creator of Nomad List & Remote OK; posts raw revenue, server architecture, and radical updates.
Arvid Kahl – Author of Zero to Sold; documented the entire sale and revenue growth of FeedbackPanda.
Sahil Lavingia – Founder of Gumroad; wrote candidly about his failure to build a venture unicorn and turning Gumroad into a sustainable business.
Danny Postma – Founder of HeadshotPro and Headlime; documents his rapid prototyping and launch numbers on X/Twitter.
Marc Lou – Indie hacker who releases micro-SaaS products rapidly and shares revenue, design processes, and YouTube build vlogs.
KP (Kevon Cheung) – Known as the "Build in Public" guy; publishes frameworks and newsletters on transparent building.
Jon Yongfook – Founder of Bannerbear; posted monthly open metrics and charts showing his path to $10K–$50K+ MRR.
Tony Dinh – Ex-software engineer turned solo builder (TypingMind); posts live updates, MRR milestones, and tech stacks.
Damon Chen – Founder of Testimonial.to; publicly documented quitting his day job to build a multi-million-dollar solo SaaS business.
Tibo (Jean-Baptiste) – Founder of TweetHunter and Taplio; frequently shares growth hacks and public revenue metrics.
Ben Tossell – Founder of Makerpad; documented the low-code movement publicly until acquisition by Zapier.
Gaby Goldberg – Venture capitalist and builder who documents startup ecosystems, web3, and consumer trends publicly.
Courtland Allen – Founder of Indie Hackers; created the platform centered on founders sharing their private financial metrics.
Channing Allen – Co-founder of Indie Hackers; documents community mechanics and founder interviews transparently.
Jack Ellis – Co-founder of Fathom Analytics; publishes transparent blogs on privacy-first analytics and company finances.
Paul Jarvis – Author of Company of One; documented scaling a lean business transparently before stepping away.
Justin Welsh – Solopreneur who publishes exact revenue streams, course launch figures, and audience breakdowns.
Steph Smith – Author and podcaster; openly shares book sales figures, research processes, and project metrics.
Daniel Vassallo – Former Amazon engineer who publishes exact income reports from self-published books and micro-products.
Dagobert Renouf – Founder of Logology; gained a huge following by publicly sharing his struggle to get customers and early startup blunders.
Mubashar Iqbal (Mubs) – Serial product hunter who has launched over 100 side projects in public.
Shreyas Doshi – Former product leader (Stripe, Twitter) who posts detailed public breakdowns of product management realities.
Saku Panditharatne – Founder building real-time 3D/graphics engines and openly sharing technical breakthroughs and setbacks.
Bhanu Teja P – Founder of Feather.so; regularly posts traffic, MRR graphs, and platform updates on Twitter.
Alex West – Indie founder who publicly documented growing CyberLead from $0 to sustainable income over years of blogging.

II. High-Transparency Tech CEOs & Founders (26–50)

Executives leading venture-backed or large bootstrap companies who write long-form essays, post public metrics, or maintain open corporate books.

Jason Fried – Co-founder of 37signals (Basecamp); co-authored Rework and blogs openly against traditional VC culture.
David Heinemeier Hansson (DHH) – Creator of Ruby on Rails & 37signals co-founder; writes radical public takes on tech stacks, open-source, and cloud costs.
Brian Chesky – CEO of Airbnb; frequently posts product roadmaps on X and asks the public directly for feature requests.
Patrick Collison – CEO of Stripe; maintains an unusually detailed public reading list, company history, and open-source contributions.
John Collison – President of Stripe; publishes notes on aviation, infrastructure, and early Stripe build history.
Guillermo Rauch – CEO of Vercel; documents web development trends, open-source commits, and company milestones continuously.
Amjad Masad – CEO of Replit; shares early company prototypes, hiring philosophies, and platform statistics openly.
Dylan Field – CEO of Figma; publicly documented the early journey, design shifts, and long-term vision for collaborative software.
Des Traynor – Co-founder of Intercom; publishes extensively on product strategy, early startup mistakes, and SaaS mechanics.
Eoghan McCabe – Co-founder of Intercom; shares raw perspectives on startup leadership, culture resets, and company pivots.
Tobi Lütke – CEO of Shopify; blogs about code, gaming, organizational design, and early company decisions.
Sridhar Ramaswamy – Former Google exec, CEO of Neeva/Snowflake; writes publicly about search index technology and AI.
Nikita Bier – Founder of TBH and Gas; famous for breaking down consumer app mechanics, growth loops, and public app metrics.
Palmer Luckey – Founder of Oculus and Anduril; maintains a highly visible, candid web presence regarding hardware engineering and defense tech.
Austen Allred – Co-founder of BloomTech (Lambda School); famously live-tweeted startup metrics, regulatory fights, and pivots.
Ryan Petersen – Founder/CEO of Flexport; gained fame by publicly documenting supply chain logistics and shipping bottlenecks during global crises.
Alexandr Wang – CEO of Scale AI; publishes essays on AI infrastructure, geopolitical tech strategy, and data engineering.
Spenser Skates – CEO of Amplitude; shares long-form retrospectives on moving from YC startup to public company.
Mathilde Collin – CEO of Front; famously publishes Front’s actual Series A, B, and C pitch decks online for other founders.
Wade Foster – CEO of Zapier; publicly detailed how Zapier reached profitability and remote operations without massive dilution.
Sid Sijbrandij – CEO of GitLab; pioneered "Radical Transparency"—GitLab’s internal handbook, salary formula, and roadmaps are 100% public.
Joel Gascoigne – CEO of Buffer; famously published every employee's salary, equity split, and revenue metrics in a public dashboard.
Leo Widrich – Co-founder of Buffer; co-architected Buffer's early public transparency and open-salary culture.
Alexis Ohanian – Co-founder of Reddit and Seven Seven Six; documents venture capital investments, personal life, and startup launches.
Paul Graham – Co-founder of Y Combinator; his public essays serve as the foundational philosophy for thousands of tech startups.

III. Technical Writers, Researchers & Open-Source Creators (51–75)

Engineers and scientists who publish their entire research process, code repositories, personal blogs, and learning curves in the open.

Andrej Karpathy – Former Director of AI at Tesla / OpenAI; creates open-source ML courses, posts code, and documents AI experiments publicly.
Simon Willison – Co-creator of Django; publishes a daily blog tracking every small tool, prompt, and software project he builds.
Swyx (Shawn Wang) – Author of The Tech Strategy Manual; pioneered the phrase "Learn in Public" and publishes extensive tech notes.
Julia Evans – Creates programming zines and writes open blog posts breaking down complex networking, OS, and software concepts.
Mitchell Hashimoto – Creator of Vagrant, Terraform, and HashiCorp; blogs openly about stepping down, open-source software, and coding in Zig.
Dan Abramov – Co-creator of Redux and React core team alumnus; blogs about JavaScript, technical design, and public career reflections.
Gergely Orosz – Author of The Pragmatic Engineer; publishes deep-dive data on tech compensation, layoffs, and engineering management.
Kelsey Hightower – Former Principal Engineer at Google Cloud; publicly demonstrated Kubernetes and open-source infrastructure live on stage.
Thorsten Ball – Author of Writing An Interpreter In Go; documents his writing, coding, and software engineering processes transparently.
Rachel Thomas – Co-founder of Fast.ai; publishes essays on accessible deep learning education, AI ethics, and data science.
Jeremy Howard – Co-founder of Fast.ai; publishes raw research, coding notebooks, and open-access AI courses.
Geohot (George Hotz) – Founder of Comma.ai and Tinygrad; live-streams 8-hour coding sessions, shares hardware builds, and posts open-source code.
Tania Rascia – Developer and writer who maintains an open digital garden covering systems programming and Web development.
Cassidoo (Cassidy Williams) – Software engineer who publishes weekly developer newsletters, code snippets, and career updates.
Kent C. Dodds – Open-source instructor; openly documents his course revenues, open-source builds, and teaching methodologies.
Jeff Atwood – Co-founder of Stack Overflow and Discourse; authored Coding Horror, documenting software engineering culture since 2004.
Joel Spolsky – Co-founder of Stack Overflow and Trello; published Joel on Software, documenting early software management publicly.
Steve Yegge – Famous for his long-form public rants on Google, Amazon, and software engineering practices.
Maciej Cegłowski – Founder of Pinboard; writes candid, long-form public essays on web ethics, bloat, and internet history.
Rich Harris – Creator of Svelte; publicly documents the evolution of web frameworks and frontend tooling.
Lee Robinson – VP of Product at Vercel; publishes video tutorials, personal site metrics, and Next.js updates openly.
Maggie Appleton – Designer and anthropologist; maintains a public "digital garden" visualizing how web technology and AI work.
Nadia Asparouhova – Author of Working in Public; researches and writes on open-source software maintenance and digital philanthropy.
Vitalik Buterin – Co-founder of Ethereum; posts deep technical essays, personal research, and philosophical critiques on his blog.
Gwern Branwen – Independent researcher who publishes dense, highly quantified personal experiments and research archives on Gwern.net.

IV. Creator-Economy & Solopreneur Experimenters (76–100)

Creators who run experiments on media, audience building, and digital sales while sharing the precise backend mechanics.

Ali Abdaal – Ex-doctor turned creator; publishes yearly business breakdown videos revealing exact channel revenue and operating costs.
Jack Butcher – Founder of Visualize Value; publicly documented how a simple design concept turned into a digital product empire.
Tiago Forte – Author of Building a Second Brain; documented the step-by-step creation and sales data of his online courses.
Dickie Bush – Co-founder of Ship 30 for 30; openly shares audience growth metrics, cohort launch stats, and writing strategies.
Nicolas Cole – Author and digital writer; publishes metrics on ghostwriting, Kindle publishing royalties, and content creation.
Nathan Barry – Founder of ConvertKit; publicly set a goal to hit $1M ARR and published monthly financial progress reports until reaching it.
Pat Flynn – Founder of Smart Passive Income; pioneered the early 2010s trend of publishing monthly, itemized earnings reports online.
MKBHD (Marques Brownlee) – Tech reviewer who frequently posts behind-the-scenes breakdowns of video production costs and channel growth.
Tom Bilyeu – Co-founder of Quest Nutrition and Impact Theory; documents company mechanics, creative processes, and business strategies publicly.
Sam Parr – Co-founder of The Hustle; shares mechanics of newsletter acquisitions, angel investments, and venture experiments.
Shaan Puri – Co-host of My First Million; tests business ideas live on podcasts and shares investment deck breakdowns publicly.
Codie Sanchez – Founder of Main Street Ventures; shares financial breakdowns, acquisition terms, and operational stats for small businesses.
Alex Hormozi – Author and investor; posts detailed operational breakdowns of acquisition metrics, pricing models, and business offers.
Leila Hormozi – CEO of Acquisition.com; publishes organizational design frameworks, management philosophies, and operational data.
Gary Vaynerchuk – CEO of VaynerMedia; championed "Document, Don't Create", posting raw footage of meetings and business operations.
David Perell – Founder of Write of Passage; posts extensive essays on writing online, distribution loops, and course mechanics.
Ana Lorena Fabrega – Educator and author; documents alternative education models, childhood learning, and writing processes publicly.
Kora K – Digital creator who documents small software experiments and audience growth transparently across social channels.
James Clear – Author of Atomic Habits; publicly documented his email list growth, research summaries, and writing habits for years.
Tim Ferriss – Author of The 4-Hour Workweek; deconstructs personal experiments, angel investments, and skill acquisition publicly.
Noah Kagan – Founder of AppSumo; posts videos breaking down his actual business revenue, email lists, and marketing experiments.
Roberto Blake – Creator economy educator who breaks down monetization strategies, YouTube earnings, and brand deals openly.
Brett Adcock – Founder of Figure (humanoid robotics) and Archer Aviation; posts frequent hardware build updates and engineering milestones.
George Mack – Marketing strategist who publishes high-density mental models, growth teardowns, and personal media experiments.
NFX / James Currier – Venture partner who publishes public frameworks on network effects, founder psychology, and startup mechanics.

Gemini conversation